Home Staging? Now It's Boat Staging
Clearly it’s harder to sell a home and even more difficult to sell a boat these days. However, there were a lot of people out at The Seattle Boat Show this past weekend, looking over some pretty snazzy boats.
Realtors and boat brokers are pulling out all the stops or they should be to get homes and boats sold. Everyone’s getting into staging to sell lifestyles these days. People, if they are buying at all, want to buy a lifestyle, whether it’s a boat or a home. Agents must be top notch marketers and convey the lifestyle and the ambiance of a living in a home or of cruising on a boat.
Down at this week’s The Seattle Boat Show there are some gorgeous, staged boats. Here’s an example of what one boat broker did to “dress up” a boat for sale and set the stage for living and using the boat. The room descriptions in parentheses are for those of you who are landlubbers.
The salon (main living area) was nicely decorated with its own flat screen TV, which was designed to pop out only when in use, a nice settee, and chairs. Notice the beautiful wood used throughout the boat.
The galley (kitchen) came complete with granite counters and stainless steel appliances.
Both staterooms had elegant heads (master baths) decorated with granite counters, undermount sinks and the expected fluffy towels and white shell decoration.
Each state room (bedroom) came complete with a queen sized bed decked out with an elegant spread and decorative pillows. Notice the plant to the side of the bed and the decorative throw casually tossed on the bed.
The space felt like a small condo, a very small, nicely decorated condo with a water view. So how much is a little piece of heaven or should I say water worth? About one million dollars.
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