Spring Has Sprung in Seattle, Now is the Time to Take Pictures of Your Yard

I love this time of year in the Seattle area.  The long days make it such a wonderful time to be outdoors.  The spring color is fabulous with the rhodies,  azaleas,  tulips and more.  When the leaves start coming in the new growth is a wonderful bright, fresh green color.   Everyone’s yard looks the best  this time of year.

Seattle Flowers

Spring flowers in Seattle

So grab your camera and take some photos of your yard as it continues to bloom throughout the summer.  I think we take the springtime beauty of Seattle for granted this time of year and forget how gray the skies can be.  Good photos of the flowers are not only fun to look at particularly when its’ gray outside and they are great to use as a marketing tool no matter what month you decide to make a move.

Flowering Trees in Seattle

Flowering Trees

Think you’re not going to move for many years?  That’s okay, start building up the photo gallery for your home now.  After all, someday you may decide to move and it could be in February.  We all know how our yards look that time of year.

Posted on May 10, 2011 at 12:58 pm
The Beaupain Team | Category: For Homeowners, For Sellers, Real Estate Marketing | Tagged , ,

I'm Looking for a Tech Savvy Realtor in South Carolina

I’m looking for a Realtor in South Carolina, the Greer/Greenville area, to be exact. My mother-in-law is moving and I need a Realtor to sell her home.

Last week, I contacted a Realtor from a Realtor network I belong to, Certified Residential Specialists. When referrals are made through the CRS network, they are by phone or email, since the referral is to an area outside of Seattle.  Rarely, do we meet the other agents.  I’ve made many referrals over the years and had good luck as the agents with the CRS designation.  They are long time agents who have had additional training and sell a certain numbers of homes each year, which means they’re experienced.

Since I was in South Carolina, I asked that this agent bring market statistics and her marketing plan to our meeting.  The agent came armed with 3 pieces of paper, one was a chart showing me her company sold the most homes in the area, and the other two had brief, very brief, information about the sales activity of the homes in the area.  Statistics? None.  Marketing plan? Zip.  Market analysis?  Nada

I asked her about her marketing plan and heard newspaper and real estate magazine advertising.  I told her to  spend her money on the internet and professional marketing, including professional photos.  No response to the professional photography.    I did hear the usual, though, the listing would be on the company website, but I did not get much more.

I asked that she send me the complete listing information and photos of each of the homes included in her short list of homes. She assured me she would.  Since it’s been two weeks since I met her, I doubt I will be getting that information. So she’s out.

We then contacted a personal referral who is a Realtor and also a CRS.  However, she is having some surgery in the next few weeks so is not taking on any new business.  We’re going to try another Realtor from a second personal referral next.

I turned to the internet. I’ve been online checking the local agents’ presence on the internet.  I’m looking for how the agents market homes.   I don’t bother to check the listings and agents who don’t use multiple photos when marketing a property.  However, I’m finding that with multiple photos, most are just plain awful.  Photos are dark, sometimes showing too much clutter, and don’t show the full room.  Finding the agent who uses professional photos might be like finding that one in a million.

Since I belong to some real estate networks on LinkedIn.com, that’s my next stop.

Here’s what I’m looking for when I’m hiring a Realtor:

  • Someone who knows the market and has statistics to back their information.
  • Someone who completes a professional market analysis and gives me realistic information on pricing.
  • A strong internet presence on multiple websites: A company website, Realtor.com, google, Zillow, Propsmart, Craig’s List, Oodle, etc.  Dedicated website for the home.
  • Video or tour of the home.
  • Photos, video, or tours of the local sites and the town.
  • Homes that are marketed when looking terrific, decluttered and staged
  • Professional photography
  • Nice property brochures with color photos
  • Open houses, only if they work in the area
  • Other creative marketing ideas
  • Communicate with me on a weekly basis.  I’d like an update on showings and the local real estate market.  I’d like to know if the competition has changed.  Has a competing home come on the market, reduced its price or sold?

This is the very level of service my mother-in-law should be getting.

Does anyone know a good Realtor in that area who can provide this service?  Any ideas on how to find someone?

Posted on September 13, 2010 at 8:26 am
The Beaupain Team | Category: Real Estate, Real Estate Marketing | Tagged , , , , , ,

You Should Buy This House!

Created by Redmond WA home sellers with a sense of humor and a great house for sale in the Seattle eastside city.)

Spelling out "You Should Buy This House" on a Scrabble Board

The Scrabble Board Says: "You Should Buy This House"

Posted on April 5, 2010 at 10:14 pm
The Beaupain Team | Category: For Buyers, For Sellers, Just for Fun, Real Estate, Real Estate Marketing, Redmond | Tagged , , , ,

Are You Selling Your Home In The Next Five Years?

Are you selling your home in the next 5 years?  Well, grab your camera now and take pictures of your yard. Seattle is beautiful right now, so take advantage of the natural color that surrounds your home.   You’ve got a few months coming up, so start now and take photos throughout the spring and summer season.  After all, you never know when you may decide to sell your home, it could be in the dead of winter when everything is gray here in Seattle.  Photos of your home in any season can be used when selling your home, no matter what the time of year.

Seattle spring flowers

Seattle spring flowers

spring time in Seattle

Spring in Seattle

Posted on March 18, 2010 at 10:34 pm
The Beaupain Team | Category: For Homeowners, For Sellers, Real Estate, Real Estate Opinion, Seattle real estate | Tagged , , , ,

Have You Sent Thank You Notes to Your Buyers and Sellers This Week?

I’ve received about half a dozen thank you notes from stores and services in the two dozen years I’ve been in Seattle.  I can tell you who sent me each note.  Because there have been so few, I remember who sent them.  I got to thinking about personal notes, and the lack thereof,  because I just received a hand written note from a Bellevue patio furniture store, Summer House.  Not only does the store have great products to sell,  they have great customer service with a nice personal touch.

The note reminded me that people, businesses, and the service industry need to combine the personal touch with the online world.  When business people, including Realtors,  jump on the blogging/Facebook/Twitter/Linked In train, they need to take the traditional marketing tools, the traditional ways to communicate, on board with them.

When was the last time you received a personal note from a business?  I bet you remember, simply because they are so few and far between. More importantly for growing your business, when was the last time you sent a personal note to a past, present or future client?

Home buyers and sellers are having a difficult time right now, even though the Seattle area real estate market is so much better than 2009.  It’s still a lot of work in today’s market.  It can be fun, wonderful, and scary to be either a buyer or seller.  So thank your buyers and your sellers for making a move and making that move with you.

I’m giving a talk about blogging at my Windermere office meeting this Monday and I just found one of my key points here.  To be a successful business person/Realtor it takes a combination of traditional marketing with its personal handwritten notes, mailings,  client parties, or whatever works for you, with an online marketing strategy.  Marketing and communication should combine the best of the traditional means with the best of the online avenues to work successfully in today’s real estate market.

Posted on February 5, 2010 at 5:30 pm
The Beaupain Team | Category: Real Estate Opinion | Tagged , , , , , , ,